OUR CUSTOMERS ARE SMARTER THAN EVER. HOW COME?
Your customers have taken to the digital world more than ever before and have become savvier than ever. Social media has become the primary source of spreading information about products and services. Each opinion is viewed and discussed by thousands. Customers today are armed with loads of information and are subjected to an insanely wide choice of products. What then, is going to convince them to buy your product/ service?
OH! WHAT IS THE SOLUTION TO THIS?
Simple! Go beyond the product benefit and concentrate on delivering new signature moments. How does one do that? Well customers are humans and are driven by emotions. Every customer has at least one emotional component to his/her decision. Catering to that emotional touch point along with practical considerations is smart business.
HOW DOES ONE CATER TO THIS TOUGH POINT?
Don’t just think of delivering a good product, but consider the opportunities to meet customer needs surrounding your core product/service. Identify non served customer touch points and address the untapped potential creating a unified product/ service benefiting the customer and the company. By creating innovative and memorable experiences, that create emotional resonance in your customers, you are branding the total experience and not just a product. You then create a compelling brand allegiance in your customers. Isn’t that exactly what you are looking to achieve?