In today’s world of evolving customers and cut throat competition, just adding ‘Customer Centricity’ to the vision statement isn’t enough. To achieve unprecedented growth in sales, one needs to understand how the customers think.
How do we set to achieve that? Simple, Listen!…Active listening to your customers needs and digging deep into his challenges, will give you a broader understanding of what they seek. Some customers go by visual appeal, some by how it feels, others by how others have taken to it. You have to identify the customers mode of thinking and then tune your thinking to match theirs. Your prime goal must be to try and tie your product/service solutions to the achievement of your client’s goals.
Get into your customer’s shoes and identify their most important business goals and the challenges they face. Then position your product/service in a way which solves their challenges in a way they understand. In the end that’s what differentiates mediocre sales from outstanding results.